AI & Data Leadership

Turning complex operations into intelligent, AI-driven systems

Technical leader specializing in the strategic alignment of business operations and Generative AI. I partner with business units to dissect workflows, uncover inefficiencies, and engineer AI automation that radically improves productivity.

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Singapore 18+ years across EU & APAC Director, AstraZeneca
Mattias Rebrina
Open to AI & Data leadership roles
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Years scaling IT & data across pharma
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Markets in global consent management rollout
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APAC entities migrated to new CRM platform
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Users supported across global infrastructure
About

Where business strategy meets Generative AI

I build the bridge between business operations and AI innovation — translating messy, multi-source workflows into intelligent agents and analytics that leaders actually use.

Across 18 years I've grown from hands-on infrastructure and storage engineering in Europe to directing commercial IT, data, and Generative AI strategy across Asia. That full-stack journey means I can architect the data foundations and sell the vision to the C-suite.

Today I lead AstraZeneca's Data & Analytics Lighthouse CoE in Singapore — launching self-service chat agents, structuring repositories for AI readiness, and running use-case workshops with Microsoft and Google to accelerate the automation roadmap.

Generative AI Data Architecture Stakeholder Management Digital Transformation Change Management
Experience

A track record of building & scaling

From data centres in Denmark to Generative AI in Singapore.

Dec 2025 — Present
Singapore
Director, Strategic Projects & Data CoE
AstraZeneca · Data & Analytics Lighthouse CoE
  • Launched Asia Area self-service chat agents alongside live analytics dashboards.
  • Prepared backend architectures for AI readiness — structuring complex, multi-source repositories to ensure reliable model outputs.
  • Partnered with Microsoft and Google on use-case workshops, aligning vendor AI capabilities with internal priorities to accelerate the automation roadmap.
Generative AIData CoEPMO
Jul 2025 — Nov 2025
Singapore
Director, Business Intelligence & Advanced Analytics, Asia Area
AstraZeneca · Commercial IT
  • Led initiatives to simplify and optimize the sales management system, driving efficient commercial operations across Asia.
  • Managed the full system development lifecycle, ensuring prompt delivery and reliable performance aligned to business priorities.
  • Established and enforced data governance processes — safeguarding integrity, consistency, and security.
BI & AnalyticsData Governance
2023 — 2025
Singapore
Director, Commercial IT & Digital
AstraZeneca
  • Directed IT operations for Singapore — digital customer engagement, commercial platforms, infrastructure, and budgets.
  • Drove Singapore to become the top AZChatGPT user across the international region; pioneered Generative AI and QR-code product information to boost HCP engagement.
  • Built Power BI dashboards for sales and competitor analysis, equipping leadership with actionable, data-driven insight.
Generative AIPower BIDigital Engagement
2022 — 2023
Singapore · ASEAN
Commercial IT Manager, ASEAN
Ferring Pharmaceuticals
  • Led the global rollout of OneTrust consent management across 20 markets, integrating with CRM to improve privacy compliance and engagement.
  • Directed the regional launch of an HCP web portal in Korea, Taiwan and China — lifting stakeholder satisfaction by 70%.
OneTrustCRMCompliance
2017 — 2022
Singapore · SEA
IT Manager, Southeast Asia
Ferring Pharmaceuticals
  • Implemented IQVIA OCE (Salesforce CRM) across 12 APAC entities, boosting efficiency and user adoption.
  • Automated a Business Intelligence solution in Vietnam, increasing sales-target attainment by 10%.
  • Launched the Singapore regional HQ and upgraded Thailand and Malaysia offices.
Salesforce CRMBusiness Intelligence
2008 — 2017
Denmark · Singapore
Senior Systems Analyst → Global IT Operations Team Lead
Ferring Pharmaceuticals
  • Managed infrastructure for 60 sites and 6,000 users worldwide across two data centres, migrating services to the cloud.
  • Designed and deployed VPLEX storage virtualization between data centres, improving uptime and resilience.
  • Established Singapore's APAC HQ and ServiceDesk — best-performing global team, +20% KPI improvement.
InfrastructureCloud MigrationTeam Leadership
2006 — 2008
Sweden
IT Consultant / Presales
Avansys AB · Microsoft Gold Partner
  • Delivered 10+ virtualization/consolidation projects with VMware ESX & HP StorageWorks — running-cost savings up to 80%.
  • Deployed Microsoft platforms (Windows Server, Exchange, SQL, SharePoint, Citrix) for 20+ companies.
VirtualizationPresales
Expertise

What I bring to the table

AI & Data

  • Generative AI agents & LLM solutions
  • AI feasibility & business-process mapping
  • Data architecture for AI readiness
  • Power BI & advanced analytics
  • Databricks GenAI Engineering

Leadership & Delivery

  • Stakeholder & vendor management
  • Project management — PRINCE2®, SAFe® Scrum
  • Change management & GxP
  • Service delivery — ITIL, ServiceNow
  • Team building across regions

Platforms & Systems

  • Azure Cloud, SQL, SharePoint, RDS
  • Salesforce / IQVIA OCE CRM
  • OneTrust consent management
  • Virtualization — VMware, Hyper-V
  • SAN storage — EMC, VPLEX, HP
Credentials

Certifications & education

Certifications

Databricks Certified Generative AI Engineer Associate
PRINCE2® Project Management
SAFe® Scrum Master
ITIL Service Management
+ 10 Microsoft & HP technical certificates

Education

BSc, Informatics
Lund University, Sweden

Languages

English
Professional / fluent
Swedish
Native

Tools & Methods

Jira · Monday · ServiceNow
Change Management · GxP

Let's build something intelligent

Open to AI & Data leadership roles where business strategy and Generative AI meet. I'd be glad to talk.

[email protected]